UX

Why your website is like great hair

Design, Technology, UX 2 Comments

Let me tell you a story about my hair.

Now before you roll your eyes and move on, bear with me for a few paragraphs.

Currently, my hair reaches past my shoulder blades. You’d think this means getting up extra early in the morning to tend to it before work.

This couldn’t be further from the truth.

On the days where ‘styling’ is required, I need only minimal effort — I wash, I comb, I dry (some parts),, and off I go on my merry way.

So what does all this waffle have to do with websites, and why is it important to you? The answer is in two parts… Read More

Avoid Bangkok alleys

Creative, Strategy, UX 0 Comment

I recently had the unpleasant experience of being dragged through a Westfield shopping plaza, looking for bamboo toothpicks (don’t ask!).

While traipsing around, I noticed advertising signs in many of the shop windows, each offering discounts off recommended retail prices – usually with a tiny caveat below saying ‘up to’. Read More