Malcolm Gladwell famously wrote in his 2008 non-fiction book Outliers that the key to success in any field is to practice for 10,000 hours. This has been reinterpreted by many commentators that it takes 10,000 hours to master a skill.
I am going to disagree. Vehemently.
Mastery is more than mechanical proficiency, it is more than being able to do the exact right thing at the right time. This “something more” isn’t magic, nor is it the acquisition of soul. It is something else.
I know a lot of really good marketers. I am happy to say I have met and had the pleasure of working with hundreds of them. But I have worked with very few masters of the craft.
So what is the difference? I think there are two main issues at play. Read More