The Voice: Australia’s best example yet of social TV

[Posted by Rodd Messent]

I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.

It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.

Monday night’s first live performances saw #thevoiceau trend worldwide on Twitter and the performance of contestant, Karise Eden, reach number one on the iTunes pop charts.

Love or hate it, The Voice is arguably the best mainstream example of social TV we’ve seen so far in Australia Read More