I’ve always thought that the single most valuable skill of a strategist or planner, if you prefer, is the ability to be constantly on the alert, noticing things and then interpreting them.
This is called having insight.
It doesn’t have to be an earth shattering revaluation, just ‘apprehending the true nature of things’.
Our thanks then go to our Tahlia, in the Sputnik Insight and Planning Lab, who noticed this yesterday and pointed the rest of us to it.
An excellent short sequence of heavily loaded tweets – posted below – from the Obama 2012 campaign that clearly demonstrates that – despite Cass R. Sunstein’s recent departure from the Obama camp – applied behavioural economics are still very much part of the Obama strategy. Read More