Nothing. Zero. A Like on Facebook has zero value.
Yet so many brands are obsessed with Likes, as if this is the ultimate indicator of social media success. In award entries I judge, there are boasts of hundreds of thousands (or millions) of likes, which to me has all the credibility of a businessman boasting to his friends that a stripper in a gentleman’s club (has there ever been more of a misnomer?) winked at him. I know the love, or in this case the like, was bought. Most of the time, the more dollars you put into attracting (buying) Likes, the more Likes you will get. And Likes by themselves are of no value.
Before you slam me in 140 characters, let me explain. Read More