Over the part few weeks I have been working closely with Amanda Kramer (CumminsRoss) and The Communications Council to develop a business and marketing plan for a newly formed group to support what we sometimes affectionately call ‘suits’ in the Australian Advertising Community.
During this time, we stumbled on terminology used to describe what we do. Do we refer to ourselves as working in Client Service or Account Management?
To be honest, neither sat quite right with me so I decided to dig a little deeper and check out the meaning and origin of ‘service’ and ‘management’. Here’s a quick snapshot of what I found: Read More